Total Image Consultants
A Custom AI Content System Built for Fashion
The Challenge
Being an expert in your field doesn’t always leave much time to write about it. As a small business, Total Image Consultants struggled to juggle everything that needed to be done at the same time. From image makeovers to 6-week courses and more, their hands were full with client-facing tasks.
This meant that their blogs were often put on the back burner. But the founder didn’t just want more articles; she needed content that matched her unique style and voice. Hiring a writer to take on this task can be costly, and it’s nearly impossible for someone else to perfectly replicate the wording, tone of voice, and personality that come through in her blogs.
The Vision
The founder of Total Image Consultants was clear about what she wanted: to publish authentic articles without being limited by her usual time constraints. After talking with Scopic, she quickly saw how a custom content generation system could help her maintain a consistent publishing schedule without taking time from her clients.
From the beginning, AI stood out as the solution for capturing her writing style and keeping pace with the upbeat, constantly changing trends in the fashion industry.
The Scopic Solution
Scopic’s development team created an AI-powered content generation system capable of generating content ideas and article drafts. The system uses previous blogs from the founder, as well as trending topics in the fashion industry, to create article topics and content that reflect the style and voice of her previous work, without the time-intensive writing process.
The developers also programmed the system to avoid certain words and phrases to further improve its accuracy and ensure the content sounds like it was written by the founder herself.
Its AI-powered virtual try-on feature can generate and edit images, while its ability to send articles directly to WordPress as drafts makes the system even more user-friendly.
The result was a system that helps Total Image Consultants consistently maintain its online presence without adding to the founder’s workload. In just a couple of weeks, the articles achieved a 40% click through rate, demonstrating early engagement with the newly generated content.
Skills Involved:
AI & Machine LearningCloud & DevOpsCustom Software DevelopmentGenerative AI & Conversational AI
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