Old Potters
Connecting More People with Sustainable Products
The Challenge
As an e-commerce brand focused on sustainable products, Old Potters had a clear mission. But as they expanded across multiple product categories, creating a cohesive user experience and consistent brand identity became increasingly difficult.
Their biggest competition? Category-specific websites that offered more focused customer experiences. At the same time, their existing website structure made it difficult to support growing SEO and content marketing efforts, expand into new product categories, and strengthen their visibility across each market they served.
The Vision
The founders of Old Potters knew they needed a strategy that would create a more intuitive shopping experience while supporting growth across multiple product categories. Working with our team, they identified a clear set of goals to help bring that vision to life.
At the core of that vision were two priorities: building a scalable website with clearer navigation and stronger conversion opportunities, and developing a marketing strategy that would increase visibility and establish Old Potters as a recognizable lifestyle brand.
The Scopic Solution
With a clear vision in place, our development team redesigned and rebuilt Old Potters’ multi-category ecommerce website. This included improving the user experience with clearer navigation across distinct product pages, developing a more scalable website architecture, and implementing technical enhancements that laid the groundwork for organic growth.
At the same time, our sister company, Scopic Studios, led the marketing strategy. This included an ongoing SEO program, the creation and optimization of Old Potters’ social media presence, and digital advertising campaigns designed to increase visibility and reach.
Together, these development and marketing efforts helped create a more cohesive brand experience across product categories and a stronger foundation for growth. In just five months, the company achieved 47.3% growth in total revenue from Organic Shopping and a 14% increase in overall conversion rate.
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