Diamond Hill
Turning Industry Expertise into Online Visibility
The Challenge
Diamond Hill had already built a strong reputation among institutional investors for its active investment management approach. However, the company’s digital presence wasn’t telling the same story. The website didn’t fully capture the depth of Diamond Hill’s expertise or the value it delivered to clients.
This created a challenge in an industry where prospective clients often conduct extensive research before reaching out. To attract and engage new clients, Diamond Hill needed to strengthen its online presence with a digital experience that inspired confidence throughout the decision-making process.
The Vision
Diamond Hill knew its online presence needed to better reflect the expertise and reputation it had built over the years. To bridge the gap between industry recognition and digital visibility, the firm partnered with Scopic to develop a comprehensive strategy for improving its online presence.
Achieving that vision required more than SEO alone. Through a combination of web development and search engine optimization consulting, Scopic focused on strengthening the site’s technical foundation, improving content performance, and creating a seamless user experience that would support long-term growth.
The Scopic Solution
Our team developed a comprehensive SEO strategy spanning discovery, auditing, recommendation, and ongoing consulting. The strategy included competitive analysis, keyword research, technical SEO improvements, interlinking recommendations, an LLM visibility strategy, and other initiatives designed to improve search visibility and performance.
Working closely with our team, Diamond Hill’s development team implemented these improvements by fixing broken links, simplifying redirects, and resolving indexing issues that made it difficult for search engines to properly understand and navigate the site. They also optimized the sitemap, implemented structured data, and improved the site’s URL structure, creating a stronger technical foundation for visibility, crawlability, and long-term SEO growth.
In just eight months, these efforts led to a 60.5% increase in organic clicks and a 49.9% growth in new organic users. With continuous optimization and ongoing SEO improvements, organic traffic now accounts for 21.41% of all users and 24.25% of total sessions.
Skills Involved:
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