Transforming Automotive Dealerships
A RylieAI Case Study
See how Scopic helped revolutionize dealership marketing and operations by implementing RylieAI, a modular AI platform that automates customer engagement, streamlines lead management, and provides deep market insights.
The Results at a Glance
AI in Automotive Innovation
$167k+
in new Sales and Service revenue generated in a single month for a single client
2M+
verified customer profiles managed across 656 dealerships
24/7
AI-driven customer service and automated lead handoff
40+
integrated data sources (CDK, DriveCentric, Google, etc.) for a unified customer view
Dealership Feedback
RylieAI has transformed how we engage with our leads. The system handles the initial heavy lifting, allowing our sales team to focus only on high-intent customers. It’s like having a marketing strategist and a 24/7 receptionist in one.
Services Performed
The Context
Challenges in Modern Dealerships
In a hyper-competitive automotive market, dealerships struggle with fragmented data and inefficient lead follow-up.1 Despite having massive amounts of customer information, three critical pain points often emerge:
Data Ambiguity & Silos
Customer data is often messy (e.g., 'L' for Loan vs. Lease) and spread across dozens of sources, making personalization nearly impossible.
Lead Response Fatigue
Sales teams cannot keep up with 24/7 inquiries, leading to cold leads and missed opportunities during off-hours.
Lack of Actionable Insights
Dealership groups often lack the ability to see regional trends (like top-selling models by zip code) to drive targeted marketing spend.
The Solution
RylieAI Agentic Platform
Scopic developed RylieAI, a highly modular AI platform built on a microservice architecture. It functions as both an external customer specialist and an internal marketing strategist.
How the Platform Works:
RylieAI acts as the first point of contact via SMS, Email, Video and DirectMail, handling inquiries about inventory, service, and scheduling.
The AI identifies high-intent customers, provides a conversation summary, and flags the lead for human intervention, ensuring no deal falls through the cracks.
The system ingests raw data from 46 sources, cleaning and merging it to create a "Golden Record" for over 2 million customers.
Staff can query RylieAI for complex analysis, such as price drop impacts, regional sales attribution, and recommended campaign strategies based on local trends.
Built with independent services for Routing, Logic (RBAC), Creative Content, and Execution, allowing the platform to adapt without disrupting operations.
Technology Stack
The platform leverages a cutting-edge AI and data framework:
AI Orchestration
Custom agentic framework for task reasoning and autonomous execution.
NLP & LLMs
Integrated with
For nuanced conversation and summary generation.
Data Management
Infrastructure
Why It Worked
Success Factors
The solution’s success can be attributed to three key factors:
Agentic Reasoning
Unlike basic chatbots, RylieAI can reason through tasks and adapt its personality traits to match the dealership's brand.
Role-Based Access Control (RBAC)
Ensures data security by tailoring responses based on "who" is asking (Internal staff vs. External customers).
Cross-Channel Synergy
Orchestrates journeys from an email open to a postcard sent, followed by an SMS and Facebook retargeting.
A Workflow Transformed
Before and After RylieAI
Before
Manual Follow-up: Sales teams manually calling cold leads
Fragmented Data: Multiple logins for CRM, DMS, and Marketing
Fragmented Data: Multiple logins for CRM, DMS, and Marketing
Operational Gaps: Leads lost during weekends/nights
After
Automated Engagement: 24/7 AI response and nurturing
Unified Interface: One platform for all customer data
Data-Driven Strategy: AI-recommended campaigns based on zip code trends
Constant Availability: 24/7 service and scheduling
The Future of Automotive AI
The success of RylieAI marks a shift from simple automation to autonomous strategic partnership. As the platform evolves, it will continue to refine its understanding of human nuance—solving challenges like conversational loops—and expanding its reach to provide even deeper predictive analytics for dealership groups globally.
Now It's Your Turn:
Revolutionize Your Dealership
Ready to turn your data into a revenue-generation engine? Schedule a free consultation and Discover how Scopic’s AI solutions can transform your customer engagement and operational efficiency.
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